According to the American Homebrewers Association’s most recent Homebrew Supply Shop Survey, sales of homebrewing supplies in the US increased by 10% in 2013. The survey examines 408 homebrewing shops in the continental United States. And almost all of them had increased their sales last year.
According to American Homebrewers Association Director Gary Glass, “Homebrewing is on the rise, both as a hobby and a business. With the U.S. now home to some 1.2 million homebrewers, supply shops are experiencing solid growth. The growth in homebrew supply businesses means it is easier than ever for Americans to get into the hobby of homebrewing.”
According to the AHA press release:
Homebrew Beginners: There was a 24 percent increase in sales of beginner homebrew equipment kits. Beginner kits were most commonly purchased by 30-39 year olds.
Revenue Brewing: For shops that primarily sell homebrew supplies, gross revenue grew on average by 10.5 percent in 2013. Additionally, the survey found that nearly 36 percent of businesses see homebrew/home winemaking supplies as a supplemental source of income, meaning a growing number of businesses are adding sales of home beer and wine making supplies to their existing portfolio.
Opening Doors: There was considerable growth in new shop openings, with 37 percent of respondents indicating they have been open for three years or less. Furthermore, more than 60 percent of shops reported seeing a new shop open in their area in 2013.
Beer vs. Wine: Sales of beer ingredients outpaced wine ingredients among home beverage supply retailers, with an average of 35 percent of retail revenue coming from beer ingredients versus 21 percent from wine ingredients.
This is good news for the craft beer world. After all, many great craft brewers of today, were the experimental homebrewers of yesterday. The more people enter into homebrewing, the better the chances of future breweries emerging with some great new craft beer. And the more people are into the hobby, the more the population in general learns about it. Do you homebrew? Drop us a line and tell us about it!