Spill the beer, wear the jeans: Coors Banquet and Wrangler’s denim revolution

Ever wondered what it would be like if your jeans smelled as good as your Friday night? Well, hold onto your cowboy hats because Coors Banquet and Wrangler are about to make denim history. Introducing the first-ever Beer Wash Jeans, a true brew of Western flair and rugged denim that’s been literally bathed in beer. Yes, you read that right, beer!

In what could only be described as the ultimate collaboration, Coors Banquet and Wrangler have teamed up to launch a new kind of jeans that marries the crisp, refreshing taste of a classic American beer with the timeless style of Wrangler’s Cowboy Cut jeans.

The new Beer Wash Jeans are not just steeped in style but are literally washed in Coors Banquet beer, giving them a unique color and softness that promises to resonate with beer and fashion enthusiasts alike.

A match brewed in denim heaven

Marcelo Pascoa, the vice president of marketing for the Coors Family of Brands, puts it perfectly, “In a world where Western wear is a modern classic, Banquet and Wrangler are the real deal.” These jeans are a nod to the authentic American West, a legacy both brands share and are deeply proud of.

Imagine hitting the tailgate or the honky-tonk in jeans that have been part of a beer brewing journey. It’s not just a style statement; it’s a conversation starter. “Nothing brings these two brands together quite like Beer Wash Jeans, which you won’t be afraid to spill a drop or two of Banquet on,” Pascoa adds.

Set to hit the market just as we roll into the cooler months, these jeans are the perfect addition to any fall wardrobe. Starting October 11, fans can try their luck at snagging a pair of these limited-edition jeans through an exclusive sweepstakes on the Beer Wash Jeans website, because nothing says exclusive like jeans washed in beer.

John Meagher, vice president of global brand marketing for Wrangler, expressed excitement about this groundbreaking partnership, “Wrangler and Coors Banquet are both enduring symbols of the passion and ingenuity of the West, which is why we’re excited to partner with an equally legendary brand.”

Each pair of these Beer Wash Jeans comes with a Coors Banquet bottle opener and a patch kit, so you can sip and style your way through the season. As we gear up for those chilly nights and warm gatherings, why not add a splash of Coors to your closet? After all, beer might just be the new black in fashion. Cheers to that!

Full press release can be found here.

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