While Bud Light might be making waves in the College Football and NFL sector, Keystone Light is making waves elsewhere. Keystone won't be battling on the gridiron, instead, they'll be headed into the woods. That's right, Keystone is bringing back its popular fall promotion with The Hunt for blaze-orange cans.
The promotion is simple: if you are 21+ years of age, purchase a 15, 24, or 30-pack of fall-themed Keystone Light at your local store. If people of legal drinking age find one of the blaze-orange cans among the usual blue cans (they still taste the same), they can enter for a chance to win prizes from outdoor camouflage company Realtree.
"Pssshhhh but what prizes could I actually win?" You're probably wondering and on the edge of your seat to find out. Well, let's just say that the grand prize is actually a grand prize pack that comes with a Realtree clad e-bike, branded binoculars, a firepit, and a ground blind.
Sounds like quite the hunter's pack if you ask me.
"Keystone Light has been running 'The Hunt' program for over a decade because it's so popular. We’re always trying to connect with rural consumers through shared passions, and 'The Hunt' does that."Matt Lafferty, Marketing Manager
This year is bigger and better than ever. 'The Hunt' will have FOUR times as many blaze-orange cans as it did last year. Obviously, this gives more drinkers a chance to win some sweet gear. They have hidden 8,000 cans this year throughout all of their fall-themed packs.
What if you don't find a blaze-orange can in your pack? There's no way to win prizes, right? Wrong. Even those unlucky buyers who don't find an orange beer will win prizes. They'll have a shot at winning camo jackets, vests, and headlamp beanies. Realtree is supplying these as well.
The Keystone website says you can enter the sweepstakes, "by scanning the QR code found on the brand’s packaging and point-of-sale pieces or by visiting this website." Sounds like there is ample opportunity here for some sweet prizes.
The fall promotion is more than just getting repeating customers to buy more Keystone, it's about bringing in new legal drinking-age consumers. Lafferty believes that 'The Hunt' will resonate well with their base and help them reach new ones. Consider Everything On Tap officially on the prowl for a blaze-orange can. We bet we'll beat you to it.
Remember to always drink responsibly. 'The Hunt' runs until Nov. 30. Good luck and good fortune!