Dos Equis cheers on bold plays with a million free beers for College Football fans

Dos Equis is setting the stage for an exhilarating college football season with its “Go For Dos” campaign promising up to one million free beers to fans as teams take bolder strides on the field. Encouraging teams to opt for two-point conversions—a gutsy move after scoring touchdowns—the campaign reflects Dos Equis’ spirit of embracing boldness and living spiritedly.

Dos Equis is elevating College Football gamedays with “Go For Dos”

In partnership with college football legend Drew Brees, Dos Equis is rallying fans to celebrate the thrill of audacious plays. Brees, renowned for his daring style of play, complements the campaign’s adventurous spirit. “As a quarterback, I always loved the excitement of going for two, or in this case, going for Dos,” Brees commented, highlighting the heightened stakes with free beers on the line.

This season, if Football Bowl Subdivision teams surpass last year’s impressive tally of 392 two-point attempts, Dos Equis will reward fans with up to 500,000 beers. Additionally, exceeding the weekly average of 28 attempts from the previous season could unlock another 50,000 beers each week, totaling up to one million beers.

Fans are encouraged to follow Dos Equis on Instagram and Facebook every Monday to check if the weekly thresholds have been met. Participation details and eligibility for the beer rebates vary by state, ensuring fans nationwide have a chance to join in the excitement.

Dos Equis is not just enhancing the viewing experience but also the pre-game festivities. The brand is hosting “Go For Dos” experiences in select college towns, where of-age fans can enjoy a cold Dos Equis at tailgates and root for their team in true celebratory fashion. This bold campaign is set against the backdrop of college football, where every game is an opportunity to “Go For Dos” and embrace the bold decisions that define the sport.

This campaign extends beyond the gridiron, with Dos Equis also partnering with esteemed sports analyst Chris Fowler. Together, they’ll spotlight the most daring two-point conversions of the season during weekly ESPN segments, integrating sports analysis with spirited discussions.

With the “Go For Dos” initiative, Dos Equis reaffirms its commitment to enhancing the sports fan experience, promoting a life lived boldly both on and off the field. As the season progresses, Dos Equis invites all college football fans to join in the excitement and, as always, to drink responsibly.

The full press release can be found here.

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