The University of Maryland athletics partners with Union Craft Brewing

In an exciting turn for sports fans and pint pourers alike, the University of Maryland has tapped into a thrilling partnership with Baltimore’s Union Craft Brewing. This collaboration is more than just brewing beer; it’s about crafting a legacy steeped in Terrapin pride. Let’s dive into the foamy details of this unique alliance and why it’s a game-changer for both parties.

At the heart of this partnership is the introduction of the Testudo Premium Lager, a craft beer named after the university’s beloved mascot, Testudo the Terrapin. This isn’t just another lager on the shelf; it embodies the spirit and vigor of Maryland’s student and alumni community. Brewed with passion by Union Craft Brewing, known for its commitment to quality and community, this beer promises to be a standout.

What makes this collaboration especially buzzworthy is its timing. As we navigate the post-pandemic world, there’s a thirst for returning to stadiums, a push for communal cheers, and a passion for enjoying a good brew that resonates with school spirit. The Testudo Premium Lager is poised to become a staple at sports events, tailgates, and alumni gatherings, symbolizing a toast to resilience and unity.

According to UMD, this partnership isn’t just brewing beer; it’s brewing futures. Thanks to this unique collaboration, Maryland students are set to benefit from internships and real-world job experiences at Union Craft Brewing. This is a golden opportunity to learn the ropes of the brewing industry, marketing, business operations, and more—skills that are as in-demand as a cold beer on a hot day.

But wait, there’s more! The collaboration also taps into the NCAA’s recent embrace of Name, Image, and Likeness (NIL) opportunities, allowing student-athletes to get a slice of the pie. This means our student-athletes can potentially earn from promotions and partnerships linked to the Testudo Premium Lager. It’s a smart play in a new era where athletes can benefit directly from their hard work and star power.

Imagine game day at Maryland Stadium: the energy is high, fans are decked out in red, gold, black, and white, and now, they’re raising glasses of a local lager that fuels not just fun but futures. This beer symbolizes a lot—it’s about celebrating wins on the field and achievements in the classroom and beyond.

This partnership is more than a cool initiative—it’s a forward-thinking move that supports local business, enriches the student experience, and builds a bridge between the university and the wider community. It’s about brewing new traditions that will last long after graduation.

Great job, Union Craft Brewing! Cheers to new beginnings, cheers to resilience, and cheers to the enduring spirit of Maryland. May it be a reminder that the University of Maryland is not just about excellence in sports but also about creating real-world opportunities for its students. This partnership isn’t just cool—it’s a testament to innovation, community, and the spirited roar of Terrapin pride. Fear the Turtle, enjoy the beer, and celebrate the bright future it’s helping to build.