Celebrities in spirits: a guide to the liquor brands owned by your favorite celebrities (part 7)
By Matt Sidney
Welcome back to “Celebrities in Spirits,” where we tap into the ventures of stars who have expanded their horizons into the world of beverages. Over the course of six engaging installments, we’ve journeyed through vineyards, distilleries, and beyond, exploring how celebrities like Post Malone and Steph Curry have poured their passions into wines and spirits. In this seventh chapter, we’re shifting gears slightly—from the elegant notes of rosés and the refined edges of bourbons to the robust world of craft beer. Here, we spotlight two familiar faces known for their prowess on the football field and their charismatic presence off it: Jason and Travis Kelce.
The Kelce brothers, renowned for their dynamic play in the NFL, are taking their teamwork to new heights with an exciting venture into the brewing industry. Their latest play? Investing in Garage Beer Co., a brand that embodies the spirit of innovation and community. Just as they’ve captivated fans on the field, they’re now aiming to win over beer enthusiasts with their commitment to quality and community engagement. Their entry into the craft beer scene isn’t just about branding—it’s about bringing their infectious energy and sense of family to every can and bottle they produce.
Follow along with the other celebrity stories below:
Guy Fieri Santo Tequila
Bruno Mars SelvaRey Rum
Jason Momoa Meili Vodka
Emma Watson Renais Gin
Steph Curry Gentleman's Cut Bourbon
Post Malone Maison 9 Rosé
Jason and Travis Kelce forego sports drinks - hydrate with Garage Beer
Jason and Travis Kelce are no strangers to competition and excellence. They bring this same energy to the burgeoning world of craft beer. Garage Beer Co., known for its bold flavors and innovative brewing techniques, now benefits from the brothers’ celebrity power and shared vision for creating memorable beer experiences. This partnership goes beyond typical celebrity endorsements; it’s a genuine collaboration that involves the Kelce brothers in aspects from marketing strategies to flavor profiles.
Garage Beer isn’t just about crafting excellent beer; it’s about creating a community hub where people can gather, share stories, and make memories. The Kelce brothers’ involvement has helped spotlight the brand’s commitment to community and quality, driving its popularity among craft beer lovers and sports fans alike. Each brew from Garage Beer Co. promises a taste of the brothers’ dedication to excellence, whether you’re toasting a touchdown or just enjoying a casual evening with friends in the garage. The idea is that the beer is light and fun - a beer you can easily drink.
The Kelce brothers have taken an active role in ensuring that Garage Beer’s offerings reflect their personalities—simple, approachable, and full of character. With their commitment to Garage Beer Co., the Kelce brothers are looking to the future. Their goal is to make Garage Beer a staple in both the light beer market and in the community fabric of their fanbase. After all, it's a beer designed for neighborly interaction.
As we round off this edition of “Celebrities in Spirits,” it’s clear that Jason and Travis Kelce are on a path to redefine the role of celebrities in the beverage industry. Their journey with Garage Beer Co. highlights how passion, teamwork, and a deep connection to simplicity can transform an easy drink into a shared experience. Here’s to enjoying a pint of Garage Beer, where every sip is infused with the spirit of brotherly love and the thrill of the game. Stay tuned for more stories of celebrities who are brewing up surprises in the world of spirits and brews. Cheers!