Baker Mayfield just scored another touchdown off the field, and this time, it’s all about beer.
The Tampa Bay Buccaneers quarterback is officially teaming up with Bud Light for the 2024-2025 NFL season, becoming the latest face of the brand that’s synonymous with game-day refreshment. If there’s one certain thing, it’s that Mayfield knows how to bring the energy, and now, he's bringing it straight to Bud Light’s national campaign.
The collaboration will showcase Mayfield across various social, digital, and media platforms, amplifying Bud Light’s reach and tapping into his charismatic style. Known for his fiery spirit and ability to rally fans, Mayfield’s vibe aligns with Bud Light’s goal of “easy enjoyment.”
And let’s be real, pairing beer with football? It’s like pairing tailgates with hotdogs: a match made in fan heaven.
Mayfield brings his unrivaled energy to Bud Light’s team
Mayfield is no stranger to the spotlight, having already led the Buccaneers to the playoffs and earned respect from NFL legends like Rob Gronkowski and Julian Edelman.
Gronk even said on his Dudes on Dudes podcast, “He’s the ultimate locker room guy… a quarterback that will go have a beer at the bar and get (messed) up with you.” That’s the kind of guy Bud Light wanted on their roster - someone who knows how to blend on-field focus with off-field fun.
Todd Allen, Bud Light's SVP of Marketing, summed it up: “Baker’s performance this season has been electric, but his energy, personality, and humor are what make him the perfect addition to our roster of athletes." He added, “As the beer of easy enjoyment, it seems like a no-brainer to partner with him.”
And to launch this partnership, Bud Light dropped a cheeky 30-second video featuring Mayfield getting a locker-room makeover complete with a neon Bud Light sign. Mayfield’s response? A simple “I like it,” with a grin that says he’s ready for this new play.
Just signed Baker to the Bud Light roster. Think we got a little carried away. pic.twitter.com/V05mNbqmyA
— Bud Light (@budlight) October 17, 2024
Mayfield, who’s just as amped about the partnership, commented, “They’ve had one of the most iconic rosters of NFL players for decades; it’s an honor to be part of this list. I love that they’re a brand I can have fun with, and we’re going to have a blast celebrating our Buccaneers fanbase this season, both on and off the field.”
But this deal isn’t just about beer ads and commercial cameos. Bud Light’s all-in on football this season, looking to rebound after some controversy last year.
Signing Mayfield signals the brand’s determination to connect deeper with football fans and create moments that unite fans over a cold one, something that Mayfield, with his "guy’s guy" reputation, is perfectly positioned to do.
As the 2024 NFL season continues to heat up, expect to see a lot more of Mayfield - both on your screen and maybe even on your next can of Bud Light. Now, whether you’re cheering in the stands or from your couch, it looks like Bud Light and Mayfield are ready to keep the good times rolling all season long.
Have thoughts on Baker’s new Bud Light gig? Let’s hear ‘em! Would you grab a cold one with Baker Mayfield?