Autumn unveiled in every sip with Harpoon and L.L.Bean new Harvest Lager

This fall, two quintessential New England brands, Harpoon Brewery, and L.L.Bean, are blending their rich heritages of craftsmanship and outdoor enthusiasm to introduce a unique, limited-edition Harvest Lager. This special brew marks the first time Harpoon has utilized Maine-grown malt, emphasizing local ingredients and regional pride.

The Harpoon x L.L.Bean Harvest Lager is more than just a drink; it's a celebration of autumn, crafted to elevate outdoor experiences with its smooth, amber lager that delivers a refreshing, crisp flavor. This new beer is currently offered in 16-ounce four-packs, and 12-ounce cans as part of Harpoon's Fall Mix Pack, and on tap at selected locations throughout New England.

Beyond just crafting a new lager, Harpoon and L.L.Bean are hosting a series of exciting fall events. The iconic L.L.Bean Bootmobile will make appearances at Harpoon’s Beer Hall in Boston, creating a perfect backdrop for autumnal festivities. The partnership extends into a fall sweepstakes, promising one lucky winner a dreamy weekend at the L.L.Bean Outdoor Discovery Center in Maine. This prize includes a variety of guided outdoor activities, from kayaking to road biking, scheduled for summer 2025.

Crafting the perfect fall: Harpoon x L.L.Bean’s New England adventure

Dan Kenary, CEO and Co-Founder of Mass. Bay Brewing Company, which owns Harpoon, expressed his enthusiasm about the collaboration. “As a company that prides itself on creating high-quality products focused on craftsmanship, it felt natural to team up with a brand that shared that core value — and is equally as iconic to our New England fan base,” he stated.

Nick Wilkoff, Chief Marketing Officer at L.L.Bean, mirrored this sentiment, highlighting the partnership’s ability to encapsulate the joy and spirit of New England’s outdoors. He emphasized that the limited-edition lager and associated events are designed to bring people together to enjoy the picturesque New England autumn in true outdoor style.

The festivities don’t stop with the beer release. Harpoon Brewery’s annual Octoberfest celebration this October 4th and 5th and the new Flannel Fridays series promise to offer even more ways for beer enthusiasts to enjoy the season’s best. Meanwhile, L.L.Bean will feature their latest fall apparel, complete with onsite personalization options at both Harpoon locations during select October weekends.

Available throughout the fall, the Harpoon x L.L.Bean Harvest Lager is more than just a beer; it’s an invitation to embrace the season with friends and family, celebrating over a century of outdoor traditions and innovative brewing. To locate this special brew near you, visit Harpoon’s Beer Finder online.

As these two storied brands come together, they continue to foster a legacy of New England pride and outdoor enjoyment, one crisp lager at a time.

The full press release can be found here.

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