If you’re looking for a way to enjoy the crisp, refreshing taste of beer without the buzz, Tom Holland has you covered. The actor, best known for his role as Spider-Man, has just announced his first business venture and it’s not what you’d expect.
He’s stepping into the world of non-alcoholic beer with BERO, a premium brand designed to offer everything you love about beer, minus the alcohol. So, whether you’re sober-curious or just want to sip on something delicious without the hangover, BERO is here to elevate your beverage game.
Tom, along with co-founder John Herman, is making big waves in the non-alcoholic beverage scene, bringing a sense of style, flavor, and craftsmanship that’s often missing from this category. And let’s face it: Non-alcoholic beer doesn’t have the greatest reputation, but BERO is set to change all that.
Holland wants you to know you can enjoy a well-made beer without feeling like you’re compromising - who says you need alcohol to have a good time?
Crafting BERO: A beer for everyone, without the compromise
BERO enters the market with three flavorful options that are rooted in Tom Holland’s personal life, making the experience even more authentic. The beers are brewed with a dedication to quality and flavor, appealing to beer lovers whether they drink alcohol or not.
- Kingston Golden Pils – Named after Tom’s hometown of Kingston Upon Thames, this classic Pilsner offers a crisp, refreshing sip with a modern twist.
- Edge Hill Hazy IPA – A juicy, tropical brew, inspired by the school where Tom spent many formative years. It’s hop-forward and perfect for IPA lovers.
- Noon Wheat – Named after Tom’s adorable schnauzer, this wheat beer has a cloudy appearance and a zesty citrus finish—ideal for anyone craving a light, flavorful brew.
Holland’s personal journey to sobriety inspired the creation of BERO, but the beer isn’t just for those cutting out alcohol. As Holland puts it, “This beer isn’t just for those on a similar path, but for everyone who appreciates quality, craftsmanship, and living life to the fullest.”
BERO isn’t trying to be a second-place option to alcoholic beer; it’s here to stand on its own as a premium choice for anyone seeking balance. John Herman, BERO’s co-founder, adds, “We believe that non-alcoholic beer can be more than just a substitute—it can be a bridge to a more balanced life and it can taste incredible.”
And with the growing trend of mindful drinking, BERO arrives just in time to offer a high-quality, guilt-free option that doesn’t sacrifice flavor.
Available for nationwide shipping, BERO is making its way into homes and soon to stores like Target. Whether you're looking for a six-pack or a whole case, BERO’s got options, and it's set to make a splash in bars and restaurants across the country soon.
So, next time you’re craving a great beer without booze, keep BERO in mind because you don’t need alcohol to have an amazing beer-drinking experience. Cheers to moderation, indulgence, and living life to the fullest, with a cold can of BERO in hand.
Full press release can be found here.