Rogue Ales was the first US craft brewery to expand into Japan. That being the case, it is still exciting news that Brooklyn Brewery co-founder Steve Hindy has dropped a hint that the company will be doing some sort of project in Asia. Mr. Hindy dropped the hint at a panel discussion with other leaders in the US craft beer industry, including Brewers Association President Charlie Papazian.
Mr. Hindy’s exact words were as follows: “We will be announcing an Asia project in the next few weeks but I can’t do it tonight. We opened the brewery in Sweden a month ago and we have a similar thing that I think will come to light in the next few weeks. We are very excited about that. We have been selling beer in Asia for quite some time and it’s very difficult to get it there in good condition because of the Panama Canal, shipping and Customs; it is very difficult to get it there fresh.”
This is exciting news for craft beer. In Japan, there is currently a very large craft beer movement. That is not yet the case in China, Korea, or other Asian countries. But we certainly hope that Brooklyn Brewery can play a part in sharing our US love of craft beer with our friends across the ocean.