Gabriel Macht trades courtroom for cocktails in new Bear Fight Whiskey partnership
By Matt Sidney
Bear Fight Whiskey, a Next Century Spirits brand known for its innovative approach and bold flavors, has just upped its game by partnering with none other than “Suits” star Gabriel Macht.
Known for his suave portrayal of Harvey Specter, Macht is not just stepping in as the face of the brand but also as a creative partner and equity stakeholder.
This collaboration isn’t just about adding a celebrity face to the brand; it’s about integrating Macht’s creative vision and passion for whiskey into Bear Fight’s identity. Scheduled to kick off his role with a commercial campaign in early 2025, Macht is set to bring his signature charm and sharp wit to the whiskey market.
Bear Fight Whiskey lawyers up with Gabriel Macht in new partnership
Macht himself is thrilled about this partnership, stating, “I’ve been a long-time whiskey fan, so linking arms with Bear Fight and Next Century Spirits was a compelling opportunity I was eager to jump on. I’ve always been drawn to projects that are bold and unique, and Bear Fight is no exception.”
His enthusiasm for innovation and deep appreciation for whiskey are expected to resonate well with both connoisseurs and newcomers to the whiskey scene.
Bear Fight Whiskey is celebrated for its exceptional taste and humorous approach to branding. The whiskey lineup includes the American Single Malt Whiskey, matured in three types of oak barrels for a unique flavor profile, and the Kentucky Reserve Bourbon, finished in reposado tequila barrels for an extra layer of complexity.
Anthony Moniello, Co-CEO of Next Century Spirits, expressed excitement about this partnership, highlighting that Macht embodies the Bear Fight brand with his confidence and sophistication. “Partnering with Gabriel felt like a natural next step for Bear Fight.
Welcoming him to the team will help bolster this top-performing brand within the Next Century Spirits portfolio,” said Moniello.
With Macht joining forces with other notable investors like Seth MacFarlane and Matthew Bronfman, Bear Fight is poised to enhance its position in the spirits market significantly.
This partnership marks a strategic move to bridge the gap between traditional whiskey craftsmanship and modern celebrity influence, promising to bring a fresh twist to the spirits industry.
Full press release can be found here.
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