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Fireball Whiskey lets NCAAF fans 'taste the tears' of their rivals with Crierball

Tears never tasted so whiskey-y.

By Matt Sidney

This November Fireball is literally transforming tears into cheers with the launch of a game-changing, limited-edition whisky infused with the very essence of football rivalries: the tears of losing teams. Dubbed Crierball, this first-of-its-kind offering promises to capture the true spirit of game day.
This November Fireball is literally transforming tears into cheers with the launch of a game-changing, limited-edition whisky infused with the very essence of football rivalries: the tears of losing teams. Dubbed Crierball, this first-of-its-kind offering promises to capture the true spirit of game day. /
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Get ready, football fans, because Fireball Whisky is about to take your love of the game to a whole new (and slightly salty) level.

This November, the bold cinnamon-flavored brand that’s notorious for heating up nights is stirring the pot yet again, with a bizarre and cheeky twist. Introducing: Crierball, the world’s first whisky literally infused with the essence of football rivalries.

Yes, you read that right: Fireball is planning to bottle up the tears of defeated fans and serve it straight to your glass. Think of it as the ultimate victory shot... with a dash of your opponent’s despair.

So, if you’ve ever felt like your team's win wasn’t quite sweet enough, Crierball’s about to change that. Because what pairs better with a big W than a shot of cinnamon-spiced satisfaction? Fireball’s latest concoction is designed to “transform tears into cheers,” ensuring that no loss, or win, goes unnoticed.

How to make a whisky worth crying over

Now, the big question is: how does Fireball plan to collect these precious tears? Well, it starts with some good old-fashioned heartbreak, of course.

Fireball has a full schedule of major rivalry games this month, with Tear Collectors in red-hot Fireball gear waiting at the stadium exits. These brave souls will be on the lookout for crushed fans - eyes red, heads hanging low, tissues in hand - ready to ask if they’re willing to donate their tears to the cause. And yes, it’s as hilarious as it sounds.

Here’s where Fireball will be collecting tears this month:

  • November 2: Florida Gators vs. Georgia Bulldogs in Athens, GA
  • November 10: Philadelphia Eagles vs. Dallas Cowboys in Dallas, TX
  • November 17: Green Bay Packers vs. Chicago Bears in Chicago, IL
  • November 17: Baltimore Ravens vs. Pittsburgh Steelers in Pittsburgh, PA
  • November 30: Auburn Tigers vs. Alabama Crimson Tide in Tuscaloosa, AL
  • November 30: Michigan Wolverines vs. Ohio State Buckeyes in Columbus, OH

The process is simple: tears are collected in sealed jars, transported securely, and then carefully distilled into the salty-cinnamon creation that is Crierball.

No need to worry about hygiene here; Fireball promises the tears will undergo a rigorous sterilization process to ensure the whisky is safe (and still drinkable) when it’s ready to hit shelves next season.

As Danny Suich, Fireball’s Global Brand Director, puts it: “Few things - aside from Fireball, of course - are better than the sweet taste of victory, especially when that win comes at the expense of your biggest rivals.” The brand is all about adding spice to the game, quite literally, with this latest product taking fan engagement to a whole new level of petty.

If you’re interested in following the Crierball action, keep an eye on Fireball’s social media accounts, where they’ll reveal exact collection spots near each stadium. You might even get a behind-the-scenes look at some of the best (and most tearful) fan reactions.

So, whether you’re on the winning side or the losing one, you can’t deny that Crierball Whisky is bringing some serious fun to the field. It’s like they say: no pain, no grain!

Full press release can be found here.

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