Are you ready for a Bloody Mary makeover? Just when you thought brunch couldn’t get any bolder, V8 and Grillo's Pickles dropped a new twist on everyone’s favorite tomato-y cocktail.
It’s the V8 Grillo's Dill Pickle Bloody Mary Mix, and yes, it’s as briny and bold as it sounds. With pickle flavors stealing the spotlight this year, it’s no surprise that this savory mash-up has arrived to shake up your Sunday morning (or really any time that calls for a zesty cocktail).
This is no ordinary Bloody Mary mix. V8's rich tomato base pairs up with Grillo’s famous pickle brine, along with a splash of natural cucumber flavor and a dash of spices. It’s basically like your favorite pickle juice and classic V8 decided to have a party, and they want you to be the VIP guest.
So, grab a celery stalk, load up on pickles, olives, maybe even some bacon strips, and get ready to elevate your brunch game to a whole new level.
Why pickles make your Bloody Mary better
You might be wondering: why pickles? Well, pickles have been having a moment in 2024. From pickle-flavored chips to pickle popsicles, everyone’s got a case of the pickle craze. So, it only makes sense that the tangy goodness of pickle juice found its way into the brunch world.
According to Prabha Cheemalapati, VP of Beverage at Campbell's, "No time is a bad time for a Bloody Mary, and our collaboration makes it easier than ever to enjoy this weekend beverage staple at brunch, tailgates, happy hours, and more." Sounds like we’re not the only ones feeling the pickle passion.
Grillo’s Pickles, the cult-favorite pickle brand since 2008, knows a thing or two about bringing fresh, all-natural flavors to the table. "When V8 hit us up to bring a pickle Bloody Mary mix to life, it was a no-brainer," said Eddie Andre, VP of Branding at Grillo’s.
Apparently, their fans have already been sneaking pickle brine into their homemade cocktails, so this new collab is just saving everyone a step. Consider it a faster way to pickle perfection.
If you’re a Bloody Mary purist, don’t worry, this mix still holds onto the spicy, tomato-y essence you know and love.
It just adds an extra kick of briny goodness that’ll make your taste buds do a happy dance. And if you’re not in the mood for booze, this mix works perfectly for a pickle-y mocktail, too. Just pour over ice, garnish with your favorite toppings, and pretend you’re at a beachside brunch.
The V8 Grillo’s Dill Pickle Bloody Mary Mix is hitting Amazon today in six-packs for $6.29, with plans to roll out to more stores nationwide in early 2025. So, whether you’re hosting a brunch bash or tailgating with friends, this pickle-packed potion promises to bring a tangy twist to any occasion.
Who knew that the secret to the best Bloody Mary was right there in the pickle jar?
Full press release can be found here.