This fall, your porch-sitting sessions are about to get a delightful upgrade. Jack Daniel’s is taking their Country Cocktails Hard Tea from a regional treat to a nationwide sensation. If sipping on something sweet, with just the right kick, sounds like your kind of leisure, then keep your coolers ready.
This ready-to-drink beverage blend is rolling out across the U.S., promising a taste of Southern hospitality in every can.
Jack Daniel’s Country Cocktails hard tea launches nationwide
The Jack Daniel’s Country Cocktails Hard Tea offers a refreshing twist on traditional Southern drinks. Each flavor in the lineup—Original, Peach, Raspberry, and Blackberry—has been crafted to capture the essence of the South with a blend of rich black tea and ripe fruit flavors, delivering a balanced and sweet finish.
These canned beverages come in a variety of sizes, including a 12-ounce option with a 5% ABV, perfect for those laid-back gatherings or a solo chill-out session on your front porch.
Following the test launch this spring in 13 markets, Jack Daniel’s Country Cocktails Hard Tea cocktails are now available across the US https://t.co/vH6HCgNU4L pic.twitter.com/LyAMBLoZMA
— The Spirits Business (@spiritsbusiness) September 20, 2024
The Original flavor offers a true-to-tradition Southern sweet tea experience, combining the depth of black tea with a sweet finish. If you prefer a fruitier touch, the Peach flavor brings a juicy, sun-ripened sweetness that’s both crisp and refreshing. For those who like a little tartness with their sweet, the Raspberry option presents a vibrant yet balanced choice. Lastly, the Blackberry flavor entices with a tangy yet flavorful burst, ideal for berry enthusiasts.
With its national rollout, Jack Daniel’s is not just selling a drink; they’re promoting a lifestyle—one of relaxation, conversation, and good times, all embodied by the laid-back Southern charm. To bring this vibe to the masses, they’ve partnered with country music sensation Lauren Alaina. Alaina’s Georgia roots and heartfelt authenticity make her the perfect face for the Hard Tea, embodying the spirit of the South with every promotion.
Celebrating this partnership, Jack Daniel’s is offering fans a chance to win an exclusive experience. In collaboration with Southern Living, they’re hosting a sweepstakes with tickets to see Lauren Alaina live in Las Vegas. This event isn’t just about good music and refreshing drinks—it’s about creating unforgettable moments, one sip at a time.
As Autumn leaves start to turn, keep an eye out for Jack Daniel’s Country Cocktails Hard Tea at your local retailers. Whether you’re hosting a party or enjoying a quiet night in, these beverages are sure to add a little extra sparkle to your fall celebrations.
Full press release can be found here.