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Captain Morgan launches NFL season with epic 'Follow the Captain' Adventures

Set sail with the Captain and your best crew-mates for this once-in-a-lifetime adventure!

By Matt Sidney

As part of its iconic return, 'Follow The Captain' will kick things off with a gameday celebration like no other. On September 26, Captain Morgan is taking fandom and fun to the high seas when it drops anchor in NYC, rallying crews to cruise the Hudson with Super Bowl XLVI champion Victor Cruz and rap superstar Aminé
As part of its iconic return, 'Follow The Captain' will kick things off with a gameday celebration like no other. On September 26, Captain Morgan is taking fandom and fun to the high seas when it drops anchor in NYC, rallying crews to cruise the Hudson with Super Bowl XLVI champion Victor Cruz and rap superstar Aminé /
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Get ready, adventure seekers! Captain Morgan is back with the second year of its thrilling ‘Follow the Captain’ scavenger hunt and this year, it’s even bigger and bolder. Whether you’re a landlubber or a sea dog, prepare for a season packed with legendary escapades and mind-blowing prizes.

So gather your crew and get ready to embark on a journey filled with excitement, right from the heart of the NFL season to the dazzling high seas!

This isn’t just any scavenger hunt; it’s a treasure trove of experiences crafted to spice up your NFL season! Captain Morgan is not holding back offering everything from an ultra-cool ‘sailgate’ (tailgate at sea), plus the ultimate prize: a jaw-dropping experience at Super Bowl LIX.

Tackle NFL Season with Captain Morgan’s legendary 'Follow the Captain' scavenger hunt

Kick things off on September 26th, where Captain Morgan takes the festivities to the next level by hosting an epic gameday celebration on the high seas of NYC. Imagine cruising the Hudson with none other than Super Bowl XLVI champion Victor Cruz and hip-hop sensation Aminé, turning up the heat with electrifying performances and some serious onboard action.

And it’s not just about sailing; it’s about winning too! Keep your eyes peeled for Captain Morgan icons and QR codes cleverly hidden at your favorite bars, liquor stores, stadiums, and even across social media. Each scan brings you closer to incredible prizes. From VIP sports tickets and exclusive NFL experiences to the ultimate crew party at Super Bowl LIX in New Orleans, the rewards are as rich as a pirate’s booty.

Captains Cruise with Cruz
Not your typical tailgate, this action-packed ‘sailgate’ is the ultimate destination for Big Blue fans. Unbeatable seascape views, expertly crafted Captain Morgan cocktails and onboard challenges to unlock even more surprises… (PRNewsfoto/Diageo) /

"With the exciting return of 'Follow The Captain', we're not stopping at gameday — we're tapping into major moments in culture from now to Super Bowl LIX and beyond, with epic partnerships and legendary adventures, and we can't wait for fans to join us on the journey, promises Anne Nosko, VP at Captain Morgan.

Want to be part of this epic journey? Just scan, sail, and sip your way to victory. It’s time to Follow the Captain—not just to the ends of the earth but to a season of thrills, spills, and chills. Don’t miss your chance to be part of the action. Check out FollowTheCaptain.com and get your crew ready for the adventure of a lifetime with Captain Morgan.

Grab your mates, scan those codes, and let Captain Morgan lead you to a season filled with fun, flavor, and unforgettable festivities. Here’s to making this NFL season the most legendary yet. Cheers, and remember—drink responsibly, Captain’s orders!

Full press release can be found here.

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