Celebrities in spirits: a guide to the liquor brands owned by your favorite celebrities (part 10)
By Matt Sidney
Welcome back to the tenth installment of “Celebrities in Spirits,” Everything on Tap’s series that delves into the fascinating world where celebrity culture and the spirits industry converge. From tequila kings like Dwayne “The Rock” Johnson to light beer enthusiasts like the Kelce brothers, we’ve explored how stars from various arenas pour their passion, charisma, and personal stories into creating unique beverages.
In this edition, we’re turning up the volume and adding a dash of Southern charm as we dive into the world of Conjure Cognac, the brainchild of rapper and actor Ludacris.
Ludacris, a multifaceted artist known for his dynamic musical career and compelling performances on screen, extends his creative expression into the refined arena of cognac. Conjure Cognac represents a seamless blend of tradition and modern flair, much like Ludacris’s career, which bridges different artistic worlds. Through this feature, we explore how Ludacris has not only entered the spirits market but has also infused his vibrant and bold persona into every bottle of Conjure, aiming to challenge norms and captivate connoisseurs and casual drinkers alike.
Follow along with the other celebrity stories:Guy Fieri Santo Tequila, Bruno Mars SelvaRey Rum, Jason Momoa Meili Vodka, Emma Watson Renais Gin, Steph Curry Gentleman's Cut Bourbon, Post Malone Maison 9 Rosé, Jason and Travis Kelce Garage Beer, LeBron James Lobo 1707 tequila, & The Rock Teremana Tequila
Don't 'Act A Fool' and get your hands on Ludacris' luxury Conjure cognac
Conjure Cognac, launched by Ludacris in partnership with renowned cognac house Birkedal Hartmann, is a testament to the rich history of cognac making and the rapper’s innovative vision. Distilled in the Cognac region of France, known for producing some of the world’s finest spirits, Conjure is crafted using a blend of various eaux-de-vie, which are meticulously selected to create a unique flavor profile that stands out in the crowded market of celebrity spirits.
What sets Conjure apart is Ludacris’s hands-on approach to its creation. From participating in the blending process to designing the label and marketing the brand, Ludacris ensures that Conjure reflects his personality and meets his high standards. The result is a cognac that features complex flavors of fruit, spices, and a hint of wood, delivering a smooth finish that appeals to both novice enthusiasts and seasoned aficionados.
Ludacris’s involvement in Conjure Cognac goes beyond just lending his name. He has been instrumental in promoting cognac to a broader, younger audience, breaking traditional perceptions that cognac is only for the older demographic. Through various promotional campaigns, including music videos and celebrity endorsements, Conjure has successfully introduced the rich heritage of cognac to fans who might not have otherwise explored this classic spirit.
Beyond its taste, Conjure Cognac resonates culturally, thanks in part to Ludacris’s influence. The brand embodies themes of luxury, celebration, and craftsmanship, all while remaining accessible and grounded — much like Ludacris himself. This approach has enhanced the brand’s market presence and contributed to the growing dialogue around diversity and innovation in the spirits industry.
Ludacris’s journey into the world of cognac is not just about adding another venture to his portfolio; it’s about passion, innovation, and introducing a storied drink to a new generation. So, here’s to Conjure Cognac — a celebration of heritage, modernity, and the spirit of creativity. Stay tuned as we continue to explore more intriguing ventures of celebrities in the world of spirits in our upcoming articles. Cheers!