Celebrities in spirits: a guide to the liquor brands owned by your favorite celebrities (part 8)
By Matt Sidney
Welcome back to “Celebrities in Spirits,” our ongoing series that pours through the stories of stars who have ventured into the world of alcoholic beverages. From the vineyards of France with Post Malone to the craft beer innovations of the Kelce brothers, we’ve explored how celebrities are not just endorsing but are deeply involved in creating and branding their own lines of drinks. As we uncork our eighth installment, we step onto the court with one of basketball’s greatest legends, LeBron James, who has taken his game from the hardwood to Jalisco's highlands with his own tequila brand, Lobos 1707.
LeBron’s foray into the spirits industry is marked by the same fervor and leadership that characterize his basketball career. Lobos 1707 isn’t just a business venture for LeBron; it’s a tribute to heritage, quality, and the pursuit of a legacy that extends beyond sports. With a commanding presence both on and off the court, LeBron has infused Lobos 1707 with his vision of excellence and unity, aiming to bring people together over a shared love for finely crafted tequila.
Follow along with the other celebrity stories below:
Guy Fieri Santo Tequila
Bruno Mars SelvaRey Rum
Jason Momoa Meili Vodka
Emma Watson Renais Gin
Steph Curry Gentleman's Cut Bourbon
Post Malone Maison 9 Rosé
Jason and Travis Kelce Garage Beer
LeBron James dunks on the competition with Lobo 1707 Tequila
LeBron James’ entry into the tequila market with Lobos 1707 is both a strategic and personal endeavor. Inspired by an old family recipe dating back to 1707, this tequila is crafted with a commitment to tradition and a nod to innovation. Like LeBron’s dynamic play, Lobos 1707 stands out for its robust flavor and smooth finish, attributes achieved through meticulous aging, and the unique “Solera” method which blends different aged tequilas for a perfect harmony of flavors.
The Lobos 1707 lineup, which includes Joven, Reposado, Extra Añejo, and Mezcal Artesanal, each tells a story of heritage and craftsmanship. LeBron, alongside his team, has emphasized sustainability and community in the production process, ensuring that each bottle reflects a commitment to the environment and the people behind the product. This tequila is more than just a drink—it’s a celebration of culture and a testament to the enduring spirit of excellence.
What sets Lobos 1707 apart in the saturated market of celebrity spirits is LeBron’s hands-on involvement and his dedication to creating a brand that stands for quality and community. Each variant of Lobos 1707 is crafted to be enjoyed in gatherings, reflecting LeBron’s belief in the power of unity and shared experiences. It’s this ethos that resonates in the brand’s motto: “Build a bigger table,” inviting all to partake in the richness of life and the joy of good tequila.
Lobos 1707 has been lauded for its distinct character, which features bold notes of oak and vanilla, with a smoothness that appeals to both connoisseurs and casual sippers alike. The process of aging in Pedro Ximénez sherry barrels adds a unique twist, enhancing the tequila’s complexity and depth. This meticulous attention to detail mirrors LeBron’s approach to his sport—always striving for greatness, never settling for the ordinary.
LeBron’s vision for Lobos 1707 extends beyond the liquid in the bottles. He sees his tequila as a bridge between traditions and modern aspirations, between individual excellence and communal celebration. Just as he has inspired millions with his performances on the basketball court, LeBron aims to inspire through Lobos 1707, crafting a legacy that will endure well beyond his playing days.
As we wrap up this edition of “Celebrities in Spirits,” Lobos 1707 stands as a testament to LeBron James’ ambition to excel in every arena he enters. This tequila isn’t just a testament to the taste but a symbol of a legacy built on passion, excellence, and unity. Here’s to savoring each sip and celebrating the spirit of collaboration and greatness. Cheers to LeBron James and Lobos 1707, where every bottle is a score in the game of spirits. Stay tuned as we continue to explore more stars and their spirited ventures in upcoming articles.