1890 Nebraska kombucha joins the beverage lineup to support student-athletes

There’s a fresh, fizzy drink hitting the shelves in Nebraska, and it’s not just any kombucha—it’s a game-changer for student-athletes. Say hello to 1890 Nebraska Kombucha, the brainchild of The 1890 Initiative and Ensign Beverage Company. This isn’t your average beverage launch; it’s a strategic move to quench your thirst and support name, image, and likeness (NIL) initiatives for Nebraska’s collegiate athletes.

Dive into the world of Champions’ Cherry Limeade, the debut flavor of 1890 Nebraska Kombucha. Crafted with input from Husker volleyball players, this new kombucha flavor promises to be a hit both on and off the court. It’s a refreshing blend of tart cherry and traditional black tea kombucha, with a hint of sweetness—all wrapped up in a healthy profile boasting just 2 grams of sugar and 15 calories per can.

A refreshing way to support Nebraska’s student-athletes

This initiative is more than just a tasty beverage; it’s a full-circle moment for The 1890 Initiative, a Nebraska-based organization dedicated to leveraging NIL deals for the benefit of student-athletes and local charitable causes. By partnering with Ensign Beverage Company, known for their health-conscious brewing, 1890 is making a significant splash in the beverage industry and in the lives of student-athletes across Nebraska.

Champions’ Cherry Limeade is just the beginning. Ensign Beverage, a local brewer that already supplies kombucha to Nebraska Athletics, brings a trusted reputation and athlete-approved flavors to the table. Jessi Hoeft, co-founder of Ensign Beverage, shared their enthusiasm for the partnership, emphasizing the natural fit between their products and the athletes’ dietary preferences. This collaboration isn’t just about good drinks; it’s about creating products that athletes love and that support their performance and wellness.

1890 Nebraska Kombucha will first be available in Lincoln and surrounding areas in both cans and kegs, with plans to expand distribution across the state. Whether you’re watching the game from the stands or from your couch, you can sip on a kombucha that brings a little more to the table—support for local athletes and a commitment to community well-being.

The launch of this kombucha is a testament to the power of community-focused business. Not only does it offer a delicious, health-conscious option for kombucha lovers, but it also supports a larger mission: helping Nebraska’s student-athletes shine, on and off the field. As Carson Schott, CEO of 1890, and the team at Ensign continue to push boundaries and champion local causes, this beverage stands as a symbol of what can be achieved when businesses and communities unite for a common good.

To find out more about this bubbly new beverage and where you can get your hands on it, visit 1890Kombucha.com. And for those interested in the broader range of Ensign’s innovative drinks, head over to EnsignBeverage.com to explore their full lineup. Whether you’re a student-athlete, a local Nebraskan, or just a kombucha aficionado, 1890 Nebraska Kombucha offers a taste of something bigger.

Full press release can be found here.

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