DRIPS by Pepsi unveils a new line of crafted beverages this fall

Hey there, flavor adventurers! Get ready to dive into a whole new world of taste this fall as PepsiCo Away From Home introduces its latest and greatest creation: DRIPS by Pepsi. This isn’t just any drink lineup; it’s a full-on flavor fiesta, featuring eight wild and wacky crafted beverages that’ll knock your socks off!

Imagine sipping on a PEPSI Forever S’mores or gulping down a TROPICANA Cotton Candy Lemonade. Sounds like a dream, right? Well, dream no more because DRIPS by Pepsi is making these concoctions a reality.

This new mixology lineup isn’t just shaking up beverages; it’s shaking up the whole scene with pop-ups starting in the bustling streets of New York. Whether you’re in the mood for something sweet, sour, or a combo that’s out of this world, DRIPS has something that’ll tickle your taste buds.

What’s the secret behind these fantastical flavors? A mash-up of iconic PepsiCo products like Pepsi, Mtn Dew, ROCKSTAR, and Lipton Iced Tea, jazzed up with everything from fruit syrups to popping boba. Each drink is a crafted masterpiece, perfect for anyone ready to break free from the mundane and sip on something spectacular.

Dive into the flavor funhouse with DRIPS by Pepsi

It’s not just about tasting something new; it’s about experiencing flavors in ways you’ve never imagined. Why settle for a regular soda when you can indulge in a ROCKSTAR Pineapple Upside Down Cake beverage? Or turn your tea time on its head with a LIPTON Mango Horchata? DRIPS by Pepsi isn’t just serving drinks; it’s serving moments—each sip a snapshot of creative genius.

Rolling into NYC’s Capital One City Parks Foundation SummerStage, and later, Domino Park, the DRIPS by Pepsi truck is the hotspot you won’t want to miss this September. Priced starting at a cool $6.99, these drinks are an affordable luxury that will make your taste buds dance and your Instagram pop.

Scott Finlow, Chief Marketing Officer at PepsiCo Away From Home, captures the spirit of the venture: “Consumers, especially Gen Z, are increasingly looking for crafted beverages that provide new flavors, combinations and colors. They're unafraid to experiment, often with our products at the center.” It’s clear that with DRIPS, PepsiCo isn’t just following trends; they’re setting them.

So, if you’re in the Big Apple this fall, swing by the DRIPS by Pepsi pop-up. It’s your ticket to tasting the next big thing in beverages—where every flavor tells a story, and every sip is a spectacle. Ready, set, sip!

The pop-ups will feature a diverse selection of beverage combinations, inspired by both trending and classic flavors, including:

• PEPSI® FOREVER S'MORES - PEPSI®, coconut and lime finished with smores over whipped cream
• STARRY® BERRY BASIL - STARRY®, strawberry and basil finished with diced strawberries, lime
• wheel and basil seeds
• STARRY® DRAGONFRUIT BLAST - STARRY® and watermelon garnished with dragon fruit
• DEW® CHILL DILL - MTN DEW®, cucumber and basil garnished with dill pickle spear
• DEW® SPICY SPLASH - MTN DEW®, lime, chamoy and Tajin® garnished with a gummy worm
• LIPTON® MANGO HORCHATA - Lipton® Lemon iced tea with mango, coconut horchata over strawberry boba, finished with cold foam
• TROPICANA® COTTON CANDY LEMONADE - Tropicana® Lemonade over candy boba, finished with floating cotton candy
• ROCKSTAR® PINEAPPLE UPSIDE DOWN CAKE - ROCKSTAR FOCUS™ with orange, pineapple, and grenadine finished with whipped cream and a colorful orange wheel

More beverage news and content