Bud Light’s Sailgating brings the party from tailgates to the water

Calling all Titans, Seahawks, and Jaguars fans: get ready to wave goodbye to boring tailgates, because Bud Light just upped the ante.

Imagine this: cruising the local waters with a cold Bud Light in hand, your favorite team’s colors flying high, and the pre-game vibes at full throttle. That’s right - Bud Light is taking tailgating to a whole new level this season with "Sailgating," a whole new way to get the party started before the big game.

But what exactly is Sailgating, you ask? It’s simple: think tailgating, but on a boat. This season, some lucky NFL fans will trade the asphalt for the open water, all thanks to Bud Light’s latest brainstorm. Designed exclusively for fans 21+, this new experience sets sail before select home games for the Titans, Seahawks, and Jaguars.

So, if you’re tired of the same old parking lot scene, you might want to keep reading.

Sailgating: Tailgaiting's cooler cousin... because boats, duh

Bud Light’s Sailgating is all about keeping things "easy and breezy" for football fans who want something more than folding chairs and hot asphalt. Todd Allen, SVP of Marketing for Bud Light, says it best: “As the beer of easy enjoyment, Bud Light is always seeking ways to celebrate fans, so we asked our partner NFL teams how we can take their fans’ game day experiences to the next level this season.”

The answer? A tailgate on the water.

Let’s break down the Sailgating lineup:

• Titans fans: On November 3, some lucky season ticket holders (whose usual tailgating spots are off-limits due to stadium renovations) will hop aboard a chartered boat. With special guest appearances, music, merch, catering, and ice-cold Bud Lights, it’s like the ultimate floating pre-game party.
• Seahawks fans: The Seattle waterfront will be buzzing on November 3 as select season ticket holders are invited to a Sailgate, complete with food trucks, tailgate games, and a pier-turned-party. There’s no better way to get pumped for a home game than with that iconic Seattle backdrop.
• Jaguars fans: On December 1, in honor of their 30th anniversary, the Jaguars are rolling out the red carpet… er, yacht. Select fans will board owner Shahid Khan’s super yacht, Kismet, for an unforgettable Sailgate experience, featuring appearances from Jaguars legends, VIP hospitality, and, of course, plenty of Bud Light.

This aquatic twist on tailgating is part of Bud Light's broader 2024 NFL campaign, “Easy to Sunday,” which celebrates the loyalty of fans by making game day even more fun. After all, nothing goes better with football than Bud Light, whether you’re tailgating, sailgating, or just watching from your couch.

If you’re feeling the FOMO, you might want to follow Bud Light’s social channels to catch a glimpse of all the Sailgating fun, or even figure out how to get yourself on board next time. Because, let’s be real, who doesn’t want to “sea” what Sailgating is all about?

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