If you love ice cream floats and free treats, this news is going to make your day. Pepsi and Baskin-Robbins have joined forces to celebrate the 150th anniversary of the classic ice cream float with a super sweet giveaway.
One lucky winner will score a free ice cream float every week for an entire year. And to make things even more exciting, they've brought in professional dancer and “Dancing with the Stars” favorite, Alan Bersten, to serve as their one-day “Chief Floats Officer” (yes, you read that right!).
Alan, who’s apparently just as obsessed with ice cream as we are, said it best: "After a long day of rehearsals and training, nothing beats unwinding with a Pepsi Float at Baskin-Robbins." And we can’t blame him. There’s something magical about that fizzy, creamy combo of soda and ice cream that just never gets old.
Celebrate the float's 150th birthday with fun prizes
So, what’s the deal with this whole float giveaway? From October 15 through November 12, all you have to do is head to your nearest Baskin-Robbins, grab any PepsiCo drink (or a Pepsi and two scoops of ice cream), snap a pic of your receipt, and text “FLOAT” to 23955.
Bam—you’re entered for a chance to win free ice cream floats for an entire year! And if that wasn’t cool enough, 150 other lucky fans will also snag $20 Baskin-Robbins gift cards. You can even enter without making a purchase.
Pepsi and Baskin-Robbins aren’t just doing this for the fun of it—they’re celebrating a piece of dessert history. The iconic ice cream float was born in 1874 when Robert M. Green ran out of cream for his soda at a hot event in Philadelphia. He improvised with vanilla ice cream, and the rest, as they say, is sweet history.
Pepsi and Baskin-Robbins want everyone to get in on the fun. Whether you’re a fan of Pepsi Zero Sugar or just love creating new ice cream float combos, there’s a flavor for every kind of sweet tooth.
As Baskin-Robbins' VP of Marketing Jerid Grandinetti said, “This ice cream float anniversary is all about indulging in one of life’s simple pleasures.”
So, if you're ready for a frothy, creamy adventure, grab your float and get texting—you might just float your way to a year of free treats!
Full press release can be found here.