Brace yourselves, energy drink lovers, there’s a new player in town, bringing all the tropical vibes. Monster Energy has just launched its latest zero-sugar flavor, Ultra Vice Guava, and they’ve teamed up with rap superstar French Montana to bring it to the masses.
This isn’t just another addition to the energy drink aisle; it’s a whole mood. Picture this: you're sipping on something crisp, refreshing, and perfectly guava-flavored, imagining you're lounging on a beach chair, soaking in those endless summer vibes. Sounds like a dream, right? Well, French Montana is here to make that dream a reality with Monster's latest flavor drop.
Let’s break it down and see why this launch is creating buzz.
French Montana and Monster is a match made in tropical heaven
Monster Energy’s new Ultra Vice Guava is more than just a tasty beverage. It’s got French Montana’s seal of approval, and he’s not holding back on the hype. "Ultra Guava is Montana Guava. It's a lifestyle," French Montana says, making it clear that this drink isn’t just for your energy boost, it’s a whole vibe.
And he’s not wrong. One sip of this guava goodness is all it takes to transport you straight to a beach with a pink umbrella in your drink. You can almost feel the sun on your skin, even if you're just chilling at your desk or powering through a workout. That’s the magic of Monster’s Ultra Vice Guava, it's like a tropical vacation in a can, minus the airfare.
So, what’s inside? Ultra Vice Guava offers a blast of juicy guava flavor while packing that signature Monster energy boost, all without the sugar crash. Whether you’re hitting the gym, working late, or just need that midday pick-me-up, this drink’s got your back.
French Montana 🤝 Vice Guava #MonsterUltra pic.twitter.com/yIYRnGEGnS
— Monster Energy (@MonsterEnergy) October 14, 2024
According to Monster's Global CMO, Dan McHugh, the goal was simple: deliver the full flavor and energy fans love but in a refreshing, zero-sugar option. “Ultra Vice Guava hits the mark with its blast of guava flavor and iconic Monster kick,” McHugh explains. And with flavors like Strawberry Dreams and Fiesta Mango already in their lineup, you know they’ve got this tropical thing down to a science.
So, if you’re ready to level up your energy drink game and add a little "Montana Guava" lifestyle to your routine, grab a can of Ultra Vice Guava. It’s hitting shelves nationwide, and trust us, you’ll want to be sipping on this while dreaming of your next beach day.
Full press release can be found here.