The ultimate golf experience: Tee up with High Noon and JR Smith
By Matt Sidney
High Noon, the renowned spirits-based seltzer brand, is taking a swing at enhancing the golfing experience with its latest initiative involving NBA champion turned avid golfer, J.R. Smith. This new venture, the “High Noon Pro-Am,” not only brings fans to the greens but also promises a memorable round of golf with Smith himself. This unique collaboration aims to blend sports, style, and social enjoyment, underscoring High Noon’s innovative approach to engaging its audience.
The event is set against the backdrop of High Noon’s rising popularity on golf courses nationwide. Known for its refreshing flavors, which combine real juice and vodka, High Noon has been a go-to choice for many golfers looking for a light yet flavorful beverage option during their game. The brand’s association with golf isn’t just about product placement; it’s about enhancing the golf experience itself, making each hole a celebration of both the sport and leisure.
The ultimate golf experience: Tee up with High Noon and JR Smith
J.R. Smith, known for his dynamic basketball career, has found a new passion in golf and is eager to share this love with others through the Pro-Am event. Smith’s involvement adds a layer of exclusivity and excitement. In a recent article, Jeanette Hurt from Forbes spoke with Smith about the upcoming event.
"What I really like about this sweepstakes is that I’ll get to spend the day with three friends, who will play golf with me. I get to spend some intimate time with people I wouldn’t ordinarily meet. They get to ask me questions, but I also get to ask them questions. That for me, is one of the things I most like to do."
- J.R. Smith via Forbes
High Noon’s Pro-Am event is described as more than just a tournament; it’s an experience. According to Brandon Lieb, VP of Spirits at Gallo, which owns High Noon, the event celebrates camaraderie, style, and the joy of spending time with friends in the sun. This sentiment is echoed by Smith, who anticipates the event to be filled with “good vibes with friends and cold High Noons,” ensuring a relaxed yet spirited atmosphere, perfect for both novices and seasoned golfers.
The promotional campaign for the Pro-Am event has been strategic, utilizing High Noon’s strong social media presence to engage fans and golf enthusiasts. Participants are invited to enter a contest via Instagram, where they can express how playing a round with Smith while enjoying High Noon would elevate their golf game. This interactive approach not only boosts engagement but also allows the brand to connect directly with its consumer base in a personal and memorable way.
Additionally, the event showcases the High Noon x TravisMathew apparel collaboration, which provides an exclusive fashion line for golfers. This partnership enhances performance on the golf course. It also ensures that participants look stylish on the greens. This emphasis on fashion highlights High Noon’s commitment to promoting a stylish golfing experience.
In conclusion, High Noon’s partnership with J.R. Smith for the Pro-Am golf event showcases the brand’s innovative marketing and customer engagement strategies. By blending a popular sport with high-quality beverages and celebrity appeal, High Noon redefines how brands can meaningfully and enjoyably connect with their audiences.