Molson Coors is expanding its beverage empire by bringing a taste of Australia to the U.S. with Naked Life, the top non-alcoholic (non-alc) ready-to-drink (RTD) cocktail brand from Down Under. Scheduled to hit American shelves in 2025, this partnership marks a significant push by Molson Coors to cater to the increasing demand for sophisticated, non-alcoholic beverage options.
Recognizing the shift in consumer preferences towards healthier and more inclusive drinking options, Molson Coors is set to shake up social gatherings with Naked Life’s crafted cocktails that promise all the flavor without the alcohol. This move aligns with the company’s strategy to diversify its offerings and lead the way in the growing non-alc sector.
Naked Life is making its way to the US after announced partnership with Molson Coors
Naked Life is renowned for transforming classic cocktails into non-alc versions without compromising on taste. Kevin Nitz, vice president of non-alc beverages for Molson Coors, highlighted the brand’s appeal, stating, “Consumers want more than just an alternative. They want a sophisticated, great-tasting option that aligns with their lifestyle. Naked Life provides a high-quality non-alc cocktail, delivering an experience of the best alc-based versions.”
The allure of Naked Life cocktails comes from their formulation. Crafted with distilled botanicals, these beverages mimic the complexity and enjoyment of traditional cocktails but with less than 10 calories per can and are made with natural sweeteners. The U.S. launch will feature five beloved RTD cocktail varieties from Naked Life:
- Mojito: Lightly sparkling with citrusy lime and fresh mint, enhanced by the warmth of brown sugar and rum flavors.
- Negroni Spritz: A tantalizing mix of cherry, lemon, and orange extracts with the bitterness of cinchona and bitter orange.
- Gin and Tonic: An aromatic blend of botanicals, lemon, bitter orange, topped with a hint of juniper berry.
- Cosmo: Vibrant cranberry meets zesty lime, rounded out with a splash of orange liquor flavor.
- Margarita: The classic tartness of lime and tequila notes, balanced with a subtle touch of salt and botanicals.
As the non-alc RTD category continues to flourish in the U.S., growing by nearly 70% last year, Molson Coors is positioning Naked Life to meet this burgeoning demand. David Andrew, founder of Naked Life, expressed the broader mission of the brand, explaining, “The consumer market is shifting and is demanding more low and no-alc options, but the availability of truly great-tasting alternatives has been slow to catch up.”
This strategic partnership not only broadens Molson Coors’ portfolio but also reinforces its commitment to innovation and meeting contemporary consumer needs. As 2025 approaches, keep an eye out for these refreshing, guilt-free concoctions that are set to elevate any social occasion.
Full press release can be found here.