Dr Pepper and ACC "Crush" latest partnership collab

Dr Pepper and the Atlantic Coast Conference (ACC) have entered into a dynamic partnership that positions the brand as the exclusive carbonated soft drink sponsor of the ACC through 2026. This multi-year agreement not only marks a significant return for Dr Pepper, last an official sponsor in 2019, but also introduces several new elements to its sponsorship portfolio.

The deal, brokered by Disney Advertising’s category sales team, Publicis, and Dr Pepper, underscores a robust commitment to college sports by both entities. “It is tremendous to have Dr Pepper, which is an amazing brand, as an official partner of the ACC,” remarked ACC Commissioner Jim Phillips, Ph.D. “Having Dr Pepper and Crush’s support will directly benefit the ACC’s soon-to-be 18 member institutions, 28 sponsored sports, and more than 12,500 student-athletes.”

Pouring excitement into college sports: Dr Pepper’s refreshing partnership with ACC

Dr Pepper will have a strong presence at all ACC Championship events, ensuring visibility and engagement throughout the season, especially during the ACC Football Championship Game. As part of its sponsorship, Dr Pepper will have key activations across college football and basketball.

This includes presenting sponsorship of weeknight football on the ACC Network (ACCN) and sponsoring the custom Dr Pepper Fansville Studio Updates. A highlight for many fans is the Tuition Throw Halftime Promotion at the ACC Football Championship, which will continue under the new agreement.

Adding to the excitement, the Crush line of soft drinks, part of the Dr Pepper family, will also feature prominently within the ACC landscape. Crush is set to sponsor the ACC Network’s “Nothing But Net,” a signature basketball show, that includes integrations throughout live games and an interactive fan-voting feature during select ACC evening shows.

Marco Forte, SVP of Sales at Disney Advertising, commented on the collaboration, “Disney and Dr Pepper have a longstanding relationship, especially when it comes to supporting college athletics. Whether it’s on the field, on the court, or through the ACC Network, Disney Advertising continues to prioritize and identify new, unique ways for brands to connect with audiences.”

This partnership extends beyond mere signage and branding. Both Dr Pepper and Crush will have full access to ACC intellectual property and marks, integrating these assets into their national marketing campaigns, thus enhancing fan experiences and interaction. The brands join an impressive roster of ACC corporate sponsors, including Gatorade, Bojangles, Food Lion, and Ally, all united in fostering a vibrant sporting environment.

The collaboration between Dr Pepper, Crush, and the ACC is poised to create unforgettable moments and experiences for college sports fans, reflecting a shared passion for athletics and community engagement. As the ACC looks to a future with expanded membership and sports offerings, partnerships like this are pivotal in supporting the conference’s growth and the development of its student-athletes.

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