Deion Sanders gets caffeinated as new Co-Owner of BLK & Bold Specialty Beverages

In a move that blends entrepreneurship with social advocacy, Deion “Coach Prime” Sanders has joined BLK & Bold Specialty Beverages as a co-owner, infusing the brand with his legendary spirit and commitment to community impact. This partnership marks a significant step for the Des Moines, Iowa-based company, known for its dedication to empowering underserved communities through its coffee and tea sales.

Sanders, a renowned Hall of Fame athlete and head football coach at the University of Colorado is no stranger to leadership, both on and off the field. His role at BLK & Bold extends beyond typical ownership duties; Sanders is set to lead social change initiatives that align with the company’s core mission. Known for his dynamic presence and influential personality, Sanders brings a unique energy to BLK & Bold, a company already celebrated for its innovative approach to community engagement and social entrepreneurship.

“Joining BLK & Bold is more than just a business move for me—it’s about making a lasting impact,” Sanders stated. His commitment to social betterment resonates with BLK & Bold’s pledge to donate 5% of gross profits to support youth in underserved communities. This synergy between Sanders’ vision and the company’s objectives aims to amplify their impact, making the partnership a promising union of business acumen and philanthropic commitment.

Deion Sanders champions social change with BLK & Bold Co-Ownership

Founded in 2018 by Pernell Cezar and Rod Johnson, BLK & Bold has quickly risen from a small garage operation to a nationally recognized brand, featured in over 11,000 retail stores including Target, Amazon, and Walgreens. The brand’s success is underscored by its designation as a certified B Corporation, reflecting its commitment to meeting high standards of public transparency and legal accountability to balance profit and purpose.

Sanders’ involvement in BLK & Bold is expected to boost the brand’s visibility and drive further growth. His role will focus on expanding marketing strategies, creative development, business growth, and strategic partnerships. Moreover, his influence as Coach Prime will likely attract new audiences and deepen engagement with current consumers, particularly those who value community-focused brands.

“We are incredibly excited to welcome Coach Prime to the BLK & Bold family,” said Pernell Cezar, Co-Founder and CEO. “His commitment to excellence, passion for positive change, and unparalleled influence align perfectly with our values and vision. Together, we aim to inspire, educate, and drive meaningful impact within our communities.”

As BLK & Bold continues to disrupt the coffee industry with its socially conscious business model, the partnership with Deion Sanders is poised to set a new standard for how companies can weave social impact into their fabric. By combining their forces, Sanders and BLK & Bold are brewing a powerful narrative of transformation and hope, one cup at a time.

The future looks promising for BLK & Bold as it leverages Sanders’ platform and leadership to expand its reach and deepen its impact. For Sanders, this venture is more than a business—it’s a continuation of his lifelong commitment to giving back and uplifting others, now through the universal language of coffee and community.

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