Kendall-Jackson takes the NBA by storm with new partnerships
By Matt Sidney
Kendall-Jackson, the wine powerhouse best known for its blockbuster Chardonnay, is making a slam dunk into the NBA scene.
This Sonoma-based winery is already sipping on success with the Golden State Warriors, but now it's taking things to a whole new level by partnering with three more pro teams: the Sacramento Kings, Orlando Magic, and Phoenix Suns.
That’s right, your next NBA game could come with a side of top-notch vino!
If you’re more into sipping than swishing, this is big news. Kendall-Jackson isn’t just slapping its label on arena walls; it's bringing some serious wine game to basketball fans coast-to-coast.
The partnerships are set to roll out during the 2024-2025 NBA season, adding a touch of elegance to the already electric courtside action. Think wine tastings, VIP events, and even chances to win trips to major NBA events.
From the vineyard to the hardwood Kendall-Jackson goes all in
At the Kings’ Golden 1 Center, fans can toast with a glass of Kendall-Jackson in the freshly minted “Cellar 82 by Kendall-Jackson,” a luxe new space named for the winery’s birth year. If you’re a suite or loft ticket holder, you’re in for an elevated wine experience.
Not into high-end seats? No worries! Branded wine bar carts will be spread around the arena, ensuring everyone can sip on some award-winning Chardonnay (or Cab, if that’s your thing).
Orlando Magic fans won’t be left out either. The Kia Center will soon be filled with Kendall-Jackson wine bars, turning the usual game-day beer buzz into a full-bodied affair.
Plus, KJ is lending its support to the 2025 Orlando Wine Festival & Auction, a charity event for the Orlando Magic Youth Foundation. Talk about a slam dunk for a good cause!
The Phoenix Suns’ Footprint Center will also get a Kendall-Jackson upgrade, with sleek wine bars serving up everything from Chardonnay to Sauvignon Blanc.
The plan is to blend the modern vibes of the arena with KJ’s iconic flavors, bringing a bit of Sonoma's charm to the Arizona desert.
Oh, and if you’re feeling lucky, Kendall-Jackson has just launched a nationwide sweepstakes that could have you sipping wine at the 2025 NBA All-Star Game in San Francisco. It includes two tickets, travel money, and an NBA Store gift card, making it the ultimate fan package!
So, whether you’re rooting for a team or just a great glass of wine, Kendall-Jackson’s new NBA partnerships promise to make every game day a little more “grape” (see what I did there?).
Full press release can be found here.
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