Apothic Wine's new look is here – and it’s sleeker than ever!
By Matt Sidney
Wine lovers, get ready because Apothic, the #1 premium wine brand in the U.S., just got a stunning makeover. If you’ve ever reached for one of their bold red blends, you know Apothic is all about flavor that pops. Now, their bottles will be just as eye-catching as what’s inside, thanks to a fresh label redesign that’s as sleek as it is sophisticated.
While their iconic "A" emblem is still front and center, the new look is all about making it easier to spot your favorite Apothic wine on store shelves.
And what better way to show off this stylish update than with Apothic’s brand-new campaign, “Find Your Signature Taste”? This isn’t just about new packaging, it’s about encouraging you to explore new flavors and food pairings that bring out the best in every bottle.
To help with that, they’ve teamed up with celebrity chef Olivia Tiedemann, whose creative culinary magic pairs perfectly with Apothic’s crave-worthy wines.
A fresh look, same bold flavor
The new Apothic design spans their entire collection, including favorites like Apothic Red, Cabernet Sauvignon, Merlot, and Pinot Noir. But don’t worry, while the bottles may have had a glow-up, the rich, smooth wines inside remain the same.
Apothic winemaker Ashleigh Ricchio confirms it: “While the look has evolved, Apothic continues to deliver the same smooth wines with high fruit intensity that our fans know and love.”
Apothic has spent two years perfecting this redesign, gathering insights from over 52,000 wine drinkers (seriously!) to find out what they loved and how the bottles could better reflect the experience. Turns out, the new look not only grabs attention but also makes it easier to match Apothic wines with your favorite meals.
According to packaging tests, it even improved the brand’s association with food pairings by a whopping 19 points. So whether you’re hosting a fancy dinner party or just hanging with friends on a casual Friday night, Apothic’s got you covered.
With a wide range of wines, including fan favorites like Apothic Red and Inferno, Apothic’s new look is here to elevate your wine rack. So, next time you're picking up a bottle, keep an eye out for that sleek new label and get ready to find your signature taste. Cheers to good wine and even better design!
Grab a bottle of Apothic at your local store or check them out at apothic.com to explore the full lineup, all for around $10.99 per bottle.
Full press release can be found here.
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